Substance Use Prevention Media Campaign Request for Proposals released by Mono County Behavioral Health

Mono County Behavioral Health is seeking a qualified advertising agency to develop and promote a substance use prevention media campaign targeting young adults (18-25) throughout Mono County, including our Latinx community. The selected agency will design, launch, and manage a nine- to twelve-month media campaign empowering the target audience to make small changes to their alcohol and cannabis consumption by increasing their perception of long-term harm. Campaign materials must be in English and Spanish and include outreach strategies for young adults from the Latinx community.

In light of the ongoing pandemic, small temporary changes in habits are becoming long-term coping mechanisms, including alcohol and cannabis. Understanding the long-term impacts these substances have on a person’s health over the course of their life can encourage persons to modify their behavior.

Currently, the department is considering a concept of “one less” as the central message of the campaign; for example: one less drink, one less hit, one less gummy, one less day, one less week, one less month, etc. Every little change adds up over the course of a lifetime to improve one’s health.

Please see attached RFP for further detail, including submission requirements, scope of work, proposal requirements, ranking criteria, and selection procedure.